Harry Taylor & Company

The first brand design for a firm established in 1960

Translating respect for tradition into a visual identity.
Branding, identity, digital

With a team comprising surveyors and architects, this busy Perth firm works on prestigious projects across Scotland.

The visual identity and website are designed to correctly position the brand and engage a range of audiences including private clients, fellow professionals and prospective team members.

Sketches of ornamental pillar for logo.
Close-up of Harry Taylor drawing with their logo in the right corner.

BranD and positioning

Known as a safe pair of hands, Harry Taylor & Co has particular experience with historic and listed buildings.

We designed branding to reflect its professional, yet unstuffy, approach to construction projects and the conservation of Scotland’s built heritage.

Black and white photo of Harry Taylor director speaking to a joiner about skirting detail.

Art direction

Portrait and documentary photography became an important, scene-setting brand element.

We art directed a shoot on location with photographer Angus Bremner. By taking time to put everyone at ease, we got some great images of this practical and friendly team at work.

Black and white photo of Harry Taylor director speaking on the phone at his desk in front of a window.
Photo of Harry Taylor staff with measuring tape doing a building survey.

Logo design

Varied routes led us to the style of logo that felt most comfortable to the client.

Settling on Quadraat, a serif typeface with an interesting display font, we then paired the logotype with a mark inspired by classical detailing in the firm’s archive of drawings. Two versions of the logo fit different contexts.

Black and white logo sketches for Harry Taylor & Co.
Visuals of Harry Taylor postcard and business cards.
Harry Taylor logo sitting on drawing.

Visual identity

Plan drawings became a key reference point for the whole identity.

While leafing through architectural drawings at the Harry Taylor & Co offices, we immediately spotted a lead for the look and feel of brand elements.

The influence of architectural drawing convention can be seen throughout the identity. Fine line and crisp, monochrome detailing run through all stationery and printed collateral—and continues into the website.

Type sitting on cupola image showing black and white linear link graphic to Case studies on Harry Taylor website.

Website design and build

The website takes a content-first approach.

Looking carefully at the needs and resources of the business, we planned and designed a site to best showcase the content available.

A tight selection of detailed case studies demonstrates process and expertise.

Flexible magazine-style layouts can cope with a mixture of source material, including both professional photography and mobile phone snaps taken on-site.

Visit harrytaylors.co.uk

Every time I visit the website I think ‘this is definitely us’. They got it spot on.
Robbie McDowall
Director, Harry Taylor & Company
Visual of Harry Taylor website showing the Case studies list page.
Visual of Harry Taylor website showing 'Georgian inspired country house' page.

The result

This well-established firm has cohesive, professional branding for the first time.

Now that it has an online presence, the practice can easily demonstrate its experience and impressive credentials to potential clients (and prospective staff), putting its best foot forward and saving time in the process.

Harry Taylor & Co no longer risks being left behind.

Having the website has made things far easier when engaging new clients. They come to us having viewed it, or we can quickly show them what we are all about by directing them to it.
Robbie McDowall
Director, Harry Taylor & Company
Photo of entrance at Knock House on Benmore estate.
Walking sticks detail shot at Knock House, Benmore estate.


Branding, identity, digital design Gail Turpin Design
Brand strategy, information architecture, content design, editorial, development Ast & Red
Photography Angus Bremner, Paul Campbell, various
Copywriting Robbie McDowall (Harry Taylor & Company)